{"id":6333,"date":"2017-11-22T03:51:04","date_gmt":"2017-11-22T03:51:04","guid":{"rendered":"http:\/\/pumpi.tk\/?page_id=6333"},"modified":"2025-02-24T03:23:09","modified_gmt":"2025-02-24T03:23:09","slug":"our-strategy","status":"publish","type":"page","link":"https:\/\/pumpi.com.mk\/pumps\/about-us\/our-strategy\/","title":{"rendered":"Our Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6333\" class=\"elementor elementor-6333\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e58c8b5 animated-slow e-con-full e-flex e-con e-parent\" data-id=\"e58c8b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a199918 e-flex e-con-boxed e-con e-child\" data-id=\"a199918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d64ce elementor-nav-menu__align-justify elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"36d64ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-36d64ce\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6683\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/company-history\/\" class=\"elementor-item\">Company History<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6682\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/our-strategy\/\" class=\"elementor-item\">Our Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6681\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/development-philosophy\/\" class=\"elementor-item\">Development Philosophy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6680\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/our-management\/\" class=\"elementor-item\">Our Management<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6679\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/career\/\" class=\"elementor-item\">Career<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6684\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/gallery\/\" class=\"elementor-item\">Gallery<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-36d64ce\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6683\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/company-history\/\" class=\"elementor-item\" tabindex=\"-1\">Company History<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6682\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/our-strategy\/\" class=\"elementor-item\" tabindex=\"-1\">Our Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6681\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/development-philosophy\/\" class=\"elementor-item\" tabindex=\"-1\">Development Philosophy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6680\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/our-management\/\" class=\"elementor-item\" tabindex=\"-1\">Our Management<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6679\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/career\/\" class=\"elementor-item\" tabindex=\"-1\">Career<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6684\"><a href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/gallery\/\" class=\"elementor-item\" tabindex=\"-1\">Gallery<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff91f9 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4ff91f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a3d7222 e-con-full e-flex e-con e-child\" data-id=\"a3d7222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4841f elementor-widget elementor-widget-spacer\" data-id=\"1b4841f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-212f539 e-flex e-con-boxed e-con e-parent\" data-id=\"212f539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-158b952 e-con-full e-flex e-con e-child\" data-id=\"158b952\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-908a6b4 elementor-widget elementor-widget-heading\" data-id=\"908a6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3888d37 elementor-widget elementor-widget-text-editor\" data-id=\"3888d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For MZT Pumpi, understanding the structure of competition within a specified market is a crucial prerequisite for development of strategy for sustainable competitive advantage. In order to better address the needs of our customers on separate markets, MZT Pumpi applies different competitive strategies for different markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbd214 elementor-widget elementor-widget-heading\" data-id=\"0bbd214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market focus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9a045 elementor-widget elementor-widget-text-editor\" data-id=\"1a9a045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\">For the Ex-Yugoslav markets, it uses combination of Differentiation and Focusing strategy. The main argument of Market Focus is because the needs of a narrow segment can be better serviced by focusing entirely on them.<\/p><p align=\"justify\">Market focus addresses how MZT Pumpi seeks to understand the customer\u2019s requirements, needs and expectations by following the latest trends within the pump industry.This strategy provides opportunity to focus on a narrow segment on a well known market for well known clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bc6fc elementor-widget elementor-widget-heading\" data-id=\"f0bc6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitiveness is impossible without market focus!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a15512 e-con-full e-flex e-con e-child\" data-id=\"7a15512\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8cb60 elementor-widget elementor-widget-heading\" data-id=\"8f8cb60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differentiation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a2787 elementor-widget elementor-widget-text-editor\" data-id=\"c9a2787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\">After focusing on specific segment, MZT Pumpi uses Differentiation strategy by development of product or service that offers unique attributes compared to the competition. Our company is already differentiated on the Former Yugoslav markets by having a strong brand name and reputation for our products. But, differentiation which is based on production consideration alone may not create value in the eyes of clients and that is why we provide complete service package providing top quality, high-delivery speed and customization. In order this strategy to be sustainable, our company constantly invests in new product development and tries to anticipate the future trends within the pump industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-815e1f8 elementor-widget elementor-widget-heading\" data-id=\"815e1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost leadership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca37bd0 elementor-widget elementor-widget-text-editor\" data-id=\"ca37bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the markets in Western Europe, where our company is still not present and where we intent to become more present mainly through intermediaries, we intend to apply the strategy of Cost Leadership for penetrating these markets for the first time. By offering products for competitive prices when entering specific market, we could acquire competitive advantage and gain market share for a shorter period of time. The main argument for applying this strategy is the difference in the living standard and price level, efficient manufacturing with short delivery time as well as high level of expertise in manufacturing process engineering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Strategy For MZT Pumpi, understanding the structure of competition within a specified market is a crucial prerequisite for development of strategy for sustainable competitive advantage. In order to better address the needs of our customers on separate markets, MZT Pumpi applies different competitive strategies for different markets. Market focus For the Ex-Yugoslav markets, it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6331,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6333","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Strategy - Pumpi.com.mk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pumpi.com.mk\/pumps\/about-us\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Strategy - Pumpi.com.mk\" \/>\n<meta property=\"og:description\" content=\"Our Strategy For MZT Pumpi, understanding the structure of competition within a specified market is a crucial prerequisite for development of strategy for sustainable competitive advantage. 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